Inception55
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/ case study /

TrendSet Retail

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Industry:Retail (Apparel)Revenue:$31MEmployees:145Facilities:12 stores + e-commerce

/ the challenge /

The Challenge
  • ▸Inventory stockouts costing estimated $2M in lost sales annually
  • ▸E-commerce and retail stores operating as completely separate businesses
  • ▸No ability to fulfill online orders from store inventory
  • ▸Excessive markdowns averaging 24% of inventory value
  • ▸Customer data fragmented across POS, e-commerce, email, and social
  • ▸No personalization capabilities
Background

/ the solution /

The Solution

Phase 1

Unified inventory management across all channels

Phase 2

Implemented AI demand forecasting and automated replenishment

Phase 3

Enabled ship-from-store and buy-online-pickup-in-store

Phase 4

Built customer data platform with AI-powered personalization
Background

/ the results /

The Results

After 14 Months

Key Metrics

  • ▸Stockouts reduced from 8% to 2.3% of potential sales
  • ▸Inventory turns improved 45% (from 4.1x to 5.9x annually)
  • ▸Ship-from-store generating $400K monthly in incremental revenue
  • ▸Markdowns reduced from 24% to 16%
  • ▸Customer repeat purchase rate increased 38%
  • ▸Email marketing conversion rate improved from 2.1% to 6.8%
  • ▸Overall revenue increased 22% with same store count

Financial Impact

Total annual benefit

$6.8M

Inception55 investment

$98K/year

ROI

6,939% (almost 70x return)

"

Inception55 transformed us from a retailer with an e-commerce site into a true omnichannel business. Our customers can shop however they want, and we can finally leverage all our inventory, not just what's in one location. The results speak for themselves—22% revenue growth without opening a single new store.

A

Amanda Richardson

Chief Operating Officer

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